45+ Mobile Gaming Statistics for 2020 That Will Blow Your Mind (2023)

45+ Mobile Gaming Statistics for 2020 That Will Blow Your Mind (1)

(This article was originally published on Udonis’ blog)

It’s no secret that the mobile game market is booming. Over the last couple of years, we have seen mobile games break records and make billions in revenue.

More and more players are using mobile devices to play games. It’s convenient, simple, and fun. Plus, it allows gamers to play games wherever they are, which can’t be said for desktop or consoles.

Mobile gamer demographics have also been changing and evolving. What was true about gamers just a couple of years ago is vastly different now. The mobile game market is constantly changing.

Because of that, if you’re a game developer or advertiser, you need to know the mobile gaming industry inside out. That includes keeping up with the trends and having an in-depth knowledge of the mobile game market. It’s the only way to make informed decisions.

That’s why you need to check out our 147 mobile gaming statistics for 2022. You’ll learn all the essential information about the mobile gaming market, mobile gamers, monetization, advertising, and the most important mobile game KPIs.

Use these mobile gaming statistics to get ahead of the competition and win in 2022.

  • In 2021, there were 3.9 billion smartphone users worldwide. (Newzoo)
  • Mobile game consumer spend reached $116 billion in 2021–16 billion more than in 2020. (AppAnnie)
  • Player spend is set to reach $138 billion by 2025. (SensorTower)
45+ Mobile Gaming Statistics for 2020 That Will Blow Your Mind (2)
  • China, the United States, and Japan were the top three markets in 2021 by mobile game revenues with $56 billion, $43 billion, and $20 billion in revenue, respectively. (AppAnnie)
  • China, India, and the United States were the top three markets in 2021 in terms of downloads, with 98 billion, 26 billion, and 12 billion downloads, respectively. (AppAnnie)
  • Players downloaded 82.98 billion mobile games in 2021. (AppAnnie)
  • By 2025, 58% of the App Store’s revenue is projected to come from non-gaming apps and 42% from gaming apps. (SensorTower)
  • 71% of Google Play’s revenue is estimated to come from mobile games by 2025. (SensorTower)
  • User penetration is expected to hit 28.5% by 2025. (Statista)
  • Google Play’s revenue continues to increase at a greater pace than iOS App Store’s revenue –6% to 13.2%. (GameAnalytics)
45+ Mobile Gaming Statistics for 2020 That Will Blow Your Mind (3)

According to Statista, these were the top mobile game genres in the United States in 2021 by iOS revenue share:

  1. Puzzle (21.18%)
  2. Casino (18.9%)
  3. Strategy (17.17%)
  4. RPG (14.23%)
  5. Simulation (10.4%)
  6. Shooter (5.56%)
  7. Lifestyle (3.86%)
  8. Sports (3.4%)
  9. AR/Location Based (1.67%)
  10. Driving (1.6%)
  11. Arcade (1.34%)
  12. Card games (0.62%)
  13. Hyper-casual (0.06%)

According to AppAnnie’s State of Mobile 2022, these subgenres got the most downloads in 2021:

  1. Action (Hyper-casual) — 4.01 billion
  2. Puzzle (Hyper-casual) — 3.78 billion
  3. Simulation (Hyper-casual) — 3.15 billion
  4. Kids (Other) — 2.57 billion
  5. Driving (Simulation) — 1.63 billion
  6. .io (Hyper-casual) — 1.41 billion
  7. Runner (Action) — 1.20 billion
  8. Creative Sandbox — 1.12 billion
  9. Simulation Sports — 1.10 billion
  10. Pet (Simulation) — 0.90 billion
45+ Mobile Gaming Statistics for 2020 That Will Blow Your Mind (4)

According to AppAnnie’s State of Mobile 2022 report, these are the top mobile games and game publishers by downloads and consumer spend.

45+ Mobile Gaming Statistics for 2020 That Will Blow Your Mind (5)
  1. Free Fire
  2. Subway Surfers
  3. Roblox
  4. Bridge Race
  5. Candy Crush Saga
  6. PUBG Mobile
  7. Ludo King
  8. Hair Challenge
  9. Among Us!
  10. Join Clash 3D
45+ Mobile Gaming Statistics for 2020 That Will Blow Your Mind (6)
  1. Roblox
  2. Genshin Impact
  3. Coin Master
  4. Honour of Kings
  5. Candy Crush Saga
  6. PUBG Mobile
  7. Pokémon Go
  8. Uma Musume Pretty Derby
  9. Game for Peace
  10. Homescapes
  1. PUBG Mobile
  2. Roblox
  3. Candy Crush Saga
  4. Free Fire
  5. Among Us!
  6. Ludo King
  7. Minecraft Pocket Edition
  8. Subway Surfers
  9. Call of Duty: Mobile
  10. Pokémon Go

Read more about the top mobile games of 2021 in this article.

45+ Mobile Gaming Statistics for 2020 That Will Blow Your Mind (8)
  1. AppLovin
  2. Voodoo
  3. Azur Interactive Games
  4. SayGames
  5. ironSource
  6. Crazy Labs
  7. Zynga
  8. Tencent
  9. OneSoft
  10. Jinke Culture — Outfit7
45+ Mobile Gaming Statistics for 2020 That Will Blow Your Mind (9)
  1. Tencent
  2. NetEase
  3. Activision Blizzard
  4. Playrix
  5. Zynga
  6. Supercell
  7. Playtika
  8. Roblox
  9. NetMarble
  10. miHoYo

Here are some interesting statistics about mobile gamers.

  • By 2023, there will be 07 billion mobile players worldwide. (Newzoo)
  • 55% of mobile gamers are female, 45% are male. (Statista)
  • More than 50% of mobile gamers are older than 34. (Mediakix)
  • The average age of a mobile gamer is 36. (MoPub)
  • People older than 45 make up almost a third of mobile gamers. (Mediakix)
45+ Mobile Gaming Statistics for 2020 That Will Blow Your Mind (10)
  • Gen Z and Millennials spend more time gaming than on any other form of entertainment. (Newzoo)
  • 85% of mobile gamers do not identify as gamers. (Mediakix)
  • On average, mobile gaming sessions last 25% longer on average for women than for men. (MoPub)
  • 43% of female gamers play more than five times a week. (MoPub)
  • 38% of male gamers play more than five times a week. (MoPub)
  • Users spend 90% of their smartphone usage on apps and games. (eMarketer)
  • On average, gamers play two to five mobile games a month. (AppAnnie)
  • Users spend three and a half hours using mobile devices every day, and 11% of that time is spent on mobile gaming. (eMarketer)
  • On average, hyper-casual mobile gamers download ten times more games than other players. (VentureBeat)
  • More than 50% of gamers play mobile games while in the bathroom. (Mediakix)
45+ Mobile Gaming Statistics for 2020 That Will Blow Your Mind (11)

77% of Gen Z players, 73% of Millennials players, 54% of Gen X players, and 34% of Baby Boomer players play on mobile. (Newzoo)

45+ Mobile Gaming Statistics for 2020 That Will Blow Your Mind (12)

According to Newzzoo’s research, Gen Z players prefer battle royale, sandbox, and MOBA games. Fortnite, Roblox, Minecraft, and Among Us were their favorite franchises.

Millennials enjoy RPG, strategy, and adventure games, like Hearthstone, the most.

Gen Z players are mainly into puzzle, shooter, and sports games.

Baby Boomers are also into puzzles, as well as tabletop games and match games like Candy Crush Saga.

45+ Mobile Gaming Statistics for 2020 That Will Blow Your Mind (13)

According to Newzoo, 23% of Gen Z players and 20% of Millennials fall into the group of the so-called Bargain Buyers. This type of player enjoys high-quality free-to-play games.

38% of Gen X gamers and 66% of Baby Boomers identify with The Time Filler persona. These players play mobile games when they have some time to spare.

Here are the main reasons why users play mobile games:

  • To relieve stress;
  • Pass the time;
  • To immerse themselves in another character or world;
  • To feel accomplished for completing something challenging;
  • Express something unique about themselves;
  • To connect with people they already know;
  • Be dazzled by something unique;
  • To connect with a subject they’re passionate about outside gaming.

(Data source: Facebook Gaming)

  • Someone bringing up the game during an in-person conversation
  • Hearing about new content or available updates
  • Hearing about a reward for coming back
  • Seeing the game mentioned on social media by friends/family
  • Seeing news articles or blog posts about the game

(Data source: Facebook Gaming)

45+ Mobile Gaming Statistics for 2020 That Will Blow Your Mind (14)

According to Newzoo, 50% of Gen Z, 37% of Millennials, and 28% of Gen X players are already hanging out in game worlds without actively playing the game. As we know, the metaverse integrates non-gaming experiences, such as virtual concerts and fashion shows, into games.

Furthermore, 70% of Gen Z players, 63% of Millennials, and 53% of Gen X players say they will hang out in virtual game worlds in the future without playing the game.

45+ Mobile Gaming Statistics for 2020 That Will Blow Your Mind (15)

Above, you can see different activities each generation is interested in regarding the metaverse, as well as the most anticipated metaverse features.

  • 6M video ads creatives were placed in 2021 — that’s 73% more than in 2020. (SocialPeta)
  • The average duration of an ad creative in 2021 was 32.5 days. (SocialPeta)
  • Casual games had the most advertisers in 2021 (more than 18 thousand). Role-playing games had the most ad creatives (6.6 million). (SocialPeta)
  • Mobile game CPM in the United States was over $28 in 2021–93% more than in 2020. (SocialPeta).
  • The average CTR for mobile games was $1.28 in 2021, 29% less than in 2020. (SocialPeta)
  • The average CPI for mobile apps is $0.93 in APAC, $1.03 in EMEA, $0.34 in Latin America), and $5.28 in North America. (Business of Apps)
  • The average iOS CPI for mobile games is $4.3. For Android games, it’s $1.15. (Business of Apps)
  • iOS has a slight edge in ROAS — but at 4x the cost of an Android install. (Liftoff)
  • Marketers can count on a 2x return on ad spend in 3 weeks. (Liftoff)
45+ Mobile Gaming Statistics for 2020 That Will Blow Your Mind (16)

According to AppAnnie’s State of Mobile 2022 report, mobile is still driving digital ad spend globally. Furthermore, despite IDFA changes, billions of dollars flocked to mobile ads.

  • In 2020, global mobile ad spend was $240 billion.
  • In 2021, that number reached $295 billion.
  • AppAnnie predicts global mobile ad spend will reach $350 billion in 2022.
  • User impressions per DAU are doubling every year. (AppAnnie)
  • In-app bidding is now the dominant form of managing ad monetization. It replaced traditional waterfalls — 70% adoption by the end of 2020. (AppAnnie)
  • Mobile game influencers affect users’ purchasing decisions by 21% more than non-gamer influencers. (Newzoo)
  • 74% of mobile gamers in the United States would watch a video advertisement if they got in-app content in return. (eMarketer)
  • 82% of mobile gamers say they are more into free mobile games that include ads than paid games with no ads. (eMarketer)
  • In-app purchases account for 95% of all user spend. (TechCrunch)
  • Players of hyper-casual games watch two times more ads than players of other mobile game genres. (VentureBeat)
  • Women are much more likely to make an in-app purchase than men. (Venturebeat)
  • 5% of women players spend on in-app purchases, compared to 3.3% of men. (MoPub).
  • More than 30% of female players will pay for a mobile game. (MediaKix)

In this section, we bring you the top eCPM countries for iOS and Android for the three main ad formats — rewarded video, interstitial ads, and banner ads.

45+ Mobile Gaming Statistics for 2020 That Will Blow Your Mind (17)

Rewarded Video

The top 5 eCPM countries for iOS are the United States ($14.16), Taiwan ($10.28), Japan ($9.92), Australia ($9.33), and South Korea ($8.23).

For Android, the top 5 are the United States ($11.45), Australia ($11.08), Japan ($10.50), South Korea ($9.89), and Taiwan ($6.96).

45+ Mobile Gaming Statistics for 2020 That Will Blow Your Mind (18)

Interstitial Ads

Five countries with the highest eCPMs for interstitials on iOS are the US ($9.64), Japan ($6.86), Australia ($5.98), China ($5.98), and Canada ($4.95).

The top 5 countries for Android are the US ($10.11), Australia ($8.62), Canada ($7.41), Japan ($6.92), and New Zealand ($6.65).

45+ Mobile Gaming Statistics for 2020 That Will Blow Your Mind (19)

Banner Ads

For banner ads on iOS, the top five eCPM countries are the United States ($0.38), Australia ($0.29), United Kingdom ($0.29), Switzerland ($0.28), and Canada ($0.27).

For banner ads on Android, those are the United States ($0.52), Canada ($0.34), Australia ($0.30), Denmark ($0.28), and Switzerland ($0.26).

Get more eCPM statistics here.

In this section, we bring you data on the most important metrics for each gaming category — user retention, playtime, average session length, session count, and installs ratio.

Data source: GameAnalytics Benchmarks+

The data is for the casual, classic, and mid-core genres. Here’s how GameAnalytics categorized them.

Casual genre: action, adventure, arcade, casual, and puzzle games.

Classic genre: board, card, casino, trivia, and word games.

Mid-core genre: multiplayer, role-playing, simulation, strategy, racing, sports games.

Let’s start with the average user retention statistics for the past year.

Casual Genre

  • Average day 1 user retention for the top 25% of games in the casual genre in 2021 was 30%. For median games, it was 21%, and for the bottom 25%, it was 12%.
  • After day 7, the top 25% of games in the casual genre in 2021 retained an average of 7% of users. Median casual games retained 3%, and the bottom 25% retained 1.5% on average.
  • Average day 28 retention for the top 25%, median 50%, and the bottom 25% of games in the casual genre in 2021 was 2%, 0.8%, and 0%, respectively.

Classic Genre

  • Average day 1 user retention in 2021 for the top 25% of games in the classic genre was 31%. For median games, it was 23%, and for the bottom 25% of games, it was 13%.
  • After day 7, the top 25% of games in the classic genre retained 12% of users on average. The median 50% of casual games retained 6%, and the bottom 25% retained just 2%.
  • Average day 28 retention for the top 25%, median 50%, and the bottom 25% of games in the classic genre in 2021 was 5%, 2.5%, and 0.2%.

Mid-Core Genre

  • Day 1 retention for the top 25% of mid-core games was 28% in 2021. For the median 50% of games, it was 19%, and for the bottom 25%, it was 12%.
  • After one week, the top 25% of games in the mid-core genre retained 6% of users on average. The median 50% of games in this category retained 3%, and the bottom 25% retained 1.5%.
  • Average day 28 retention for the top 25%, median 50%, and the bottom 25% games in 2020 was 2%, 0.7%, and 0.05%, respectively.

Playtime is the total time a user spends playing a game (combining all sessions) per day. Here’s how much users played casual, classic, and mid-core games in 2021.

Casual Games

  • Top 25% of games — 28 minutes
  • Median 50% of games — 15 minutes
  • Bottom 25% of games — 8 minutes

Classic Games

  • Top 25% of games — 47 minutes
  • Median 50% of games — 30 minutes
  • Bottom 25% of games — 17 minutes

Mid-Core Games

  • Top 25% of games — 35 minutes
  • Median 50% of games — 18 minutes
  • Bottom 25% of games — 10 minutes

Below is the average session length for games in the casual, classic, and mid-core genre in 2020. (Average session length looks at how long users play a game, from starting to finishing a session).

Casual Games

  • Top 25% of games — 7 minutes
  • Median 50% of games — 4 minutes
  • Bottom 25% of games — 3 minutes

Classic Games

  • Top 25% of games — 9.5 minutes
  • Median 50% of games — 6 minutes
  • Bottom 25% of games — 4 minutes

Mid-Core Games

  • Top 25% of games — 9 minutes
  • Median 50% of games — 5.5 minutes
  • Bottom 25% of games — 3 minutes

Session count is the average number of sessions played per user on a given day. Here are the averages for the previous year (2021).

Casual Games

  • Top 25% of games — 4 average sessions per day
  • Median 50% of games — 3 average sessions per day
  • Bottom 25% of games — 2 average sessions per day

Classic Games

  • Top 25% of games — 5 average sessions per day
  • Median 50% of games — 4 average sessions per day
  • Bottom 25% games — 2 average sessions per day

Mid-Core Games

  • Top 25% of games — 4 average sessions per day
  • Median 50% of games — 3 average sessions per day
  • Bottom 25% of games — 2 average sessions per day

The installs ratio is the percentage of daily active users who launched the game for the first time. Here are the averages for 2021.

Casual Games

  • Top 25% of games — 51%
  • Median 50% of games — 30%
  • Bottom 25% of games — 16%

Classic Games

  • Top 25% of games — 28%
  • Median 50% of games — 12%
  • Bottom 25% of games — 5%

Mid-Core Games

  • Top 25% of games — 54%
  • Median 50% of games — 35%
  • Bottom 25% of games — 19%

Judging by these mobile gaming statistics, it is evident that the mobile game market will continue to grow in 2022 and years to come. Game developers and marketers need to take advantage of that and create strategies to win in this crowded market.

What’s particularly important to pay attention to are the ever-changing mobile gamer demographics. We can see that the idea of who a “gamer” is has shifted.

There’s a good reason to believe that even more women will get into mobile games, especially if the market continues catering to their interests. We also know female mobile gamers are more likely to purchase games and in-app content. That is another huge opportunity for game developers and marketers.

Furthermore, mobile gamers tend to skew older, especially when it comes to women, which is another thing both developers and marketers need to keep in mind.

IDFA changes have significantly impacted the mobile game market, which will continue to ripple through 2022 as well. We saw the rise of NFTs and blockchain gaming, both of which are promising exciting new ways to play and monetize mobile games. Additionally, the talk about the metaverse made everyone wonder how it will influence gaming.

In any case, it will be exciting to see how the mobile games market will change and evolve in the future — we’ll keep you posted. We update these mobile gaming statistics regularly.

Which mobile gaming statistics did you find the most surprising? Write to us in the comments below!

Since 2018 until today, Udonis Inc. has acquired over 150 million users for mobile apps & games. We’re recognized as a leading mobile marketing agency by 5 major marketing review firms. We helped over 20 mobile apps & games reach the top charts. Want to know how we make it look so effortless? Meet us to find out!

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